FREQUENTLY ASKED QUESTIONS

What is SARTHI ?

The word “Sarthi” (सारथी) means the one who drives us in the right direction. True to its name, this mission is one such guiding force that propels change in the lives of people through constructive interventions.

Sarthi is a path- breaking initiative of Zee Media Corporation Limited that seeks to create a nation where citizens are well informed about their rights and duties. Sarthi empowers them to raise their voices against the problems faced by them, and also helps in resolving them.

This platform is a bridge between Change Seekers (beneficiaries) and Change Makers (NGOs/Corporate Foundation/CBOs).

What is the Vision of SARTHI?

To initiate and accelerate the process of social and economic freedom for the citizens of our nation.
What is the Mission of SARTHI?

Our mission is to create a platform to sensitize people and make them aware about their rights and duties along with the government entitlements, which would, in turn, enable them to live life with freedom and dignity.
What is the Objective of SARTHI?

1. To help the unserved and underserved in the society.
2. To increase access and awareness about education, livelihood, healthcare opportunities, accelerate women empowerment and enable people to seek redressal for social injustice.
3. To create a network of Change Seekers and Change Makers.
Who is a Change Seeker?

Non-profit Organizations / Community Based Organizations / Individuals / Corporate Foundations / civil societies, Local government bodies etc. that are directly working with the citizens to resolve their issues, and are passionate about bringing positive and sustainable change in their focus subject and geographical area.
Who is a Change Maker?

Non-profit Organizations / Community Based Organizations / Individuals / Corporate Foundations etc. that are directly working with the citizens to resolve their issues, and are passionate about bringing positive and sustainable change in their focus subject and geographical area.
How SARTHI works?

Sarthi seeks to complement the existing system of the government and help address gaps in the same. Our attempt is to strengthen the existing wheel to achieve a sustainable impact.
The platform will be working on following fronts:
OUR Approach
AWARE: Make citizens aware about their rights and duties, and empower them with the necessary information.
RAISE: Once the citizens are aware of their rights and duties, they will be able to raise their voice against anything that curtails their rights and stops them from performing their duties.
CONNECT:If the individual (Change Seeker) is not able to solve the problems, Sarthi will connect them to the appropriate Change Maker.
RESOLVE:Work in tandem with the Change Makers and create a positive impact.
PUBLICISE:The positive impact delivered by the issue resolution.
How can we partner with SARTHI?

We invite credible non-government organizations, community based organizations and corporate foundations, who share the same vision and purpose to partner with us to serve the unserved/underserved sections of the society.
Fill up a simple form available in JOIN US >>> Partner With Us Section and submit the details.We will get back to you shortly.
How can we Volunteer with SARTHI?

We encourage and invite volunteers to actively engage with us who share the same vision and purpose as us to serve the unserved/underserved sections of the society. Come join us to serve the nation.
Fill up a simple form available in JOIN US >>> Volunteer With Us Section and submit the details. Our Alliance team would get in touch with you.
Does a Change Maker need to sign any legal document with ZMCL?

A document- “Terms of Association” will be signed between ZMCL & Change Maker where common understanding of roles and responsibilities are laid down to avoid any conflict in future.
How to contact SARTHI?

Give a missed call on +91-7278072784 or write to us at mysarthi@zeemedia.esselgroup.com.
Define SARTHI’s geographical presence?

Presently Sarthi is working in Madhya Pradesh and Chhattisgarh.
Is there any expansion plan of SARTHI?

Gradually SARTHI would be working on a Pan India Level.
Sarthi would be focusing on the following 5 propositions:

Sarthi would be focusing on the following 5 propositions:
1. Education
2.Alternative Livelihood
3.Health
4.Women Empowerment
5.Social Injustice
In the initial phase, we are focusing our effort on below-listed specific issues related to education and alternative livelihood in Madhya Pradesh & Chhattisgarh.
1. Education :
A. Admission in Private Schools under 25% EWS quota
In this respect, we will be focusing on propagating Section 12 (1) (c) of Right to Education Act,2009 which mandates the reservation of 25% seats in entry level classes (Nursery, KG or 1st) in all unaided, non-minority, private schools for children from socially and economically disadvantaged sections.
B. Quality Education
During the preliminary survey, our team observed that there is a growing distrust among parents towards the government schools due to sub-standard quality of education provided. However, 70% of the children in our country still go to these schools due to lack of options. Since, there is an already existing infrastructure of government schools in the country, our platform aims to make them better and ensure quality is restored in these institutions. A systemic mechanism already exists to ensure this quality. Within the RTE, good quality education is placed on an equal footing. Sarthi would be focusing on the following aspects to ensure quality education:
• Maintaining Pupil-Teacher Ratio (30:1)
• All schools must have separate toilets for boys and girls, and also facilities like water for drinking and other purposes.
• Physical punishment, mental harassment and discrimination.
• Midday meal
• Trained and qualified teachers
C. Restart Education for dropout Boys & Girls
The dropout problem is pervasive in the Indian education system. Many children, who enter school, are unable to complete secondary education and multiple factors are responsible for children dropping out of school. Risk factors begin to add up even before students enrol in school that includes: poverty, low educational level of parents, the weak family structure, pattern of schooling of sibling, and lack of pre-school experiences. Family background and domestic problems create an environment which negatively affects the value of education. Further, students could drop out as a result of a multitude of school factors such as uncongenial atmosphere, poor comprehension, absenteeism, attitude and behaviour of the teachers, and failure or repetition in the same grade, etc.
When students experience school failure, they become frustrated with lack of achievement and end up alienated and experience exclusion leading to eventual dropout.
Sarthi would inform the citizens about the procedure for restarting the education in case any citizen aspires to complete his/her studies and also connect them with local change makers in case of failure.
2. Alternative Livelihood
A. Alternative sources of Livelihood for rural households
Farming is a seasonal occupation and thus the income from the activity is not regular. A farmer on an average earns 4-5 months from his agricultural activity and meets his daily expenses through this income for the rest of the year. There is a serious need for an alternative source of income such as poultry, dairy, sericulture etc. Also, people who don’t own any farms and are daily wage earners need to update their skills or re-skill themselves to earn better income. This updation and re-skilling would improve their bargaining power in the labour market. Sarthi would be working on all the above-mentioned aspects.
B. Alternative Sources of Livelihood for youth and urban Women
While visiting urban slums and talking to various NGOs, it was observed that women in urban households can play an important role in supporting the family income and provide the much required additional source. An enthusiasm towards working was shown by the urban women as well during our field surveys. However, they faced various constraints such as:
•Where to find work?
•How to find work near their home?
•Is it possible to find employment that requires working from home?
•How to start our own business?
•Where to get training?
Who are the target Beneficiaries?

SARTHI is working for the Unserved / Underserved such as:
Education - Children between age group 6-14 years looking for
►Admission in Private School under Section 12 (1) (c) of Right of children to Free and Compulsory Education Act, 2009
► Quality of Education in Government School
► School dropouts
Alternative Livelihood
►Under-educated or Unemployed (boys) who are dropouts
►Under-educated or Unemployed youth (girls) who are dropouts
►Women at home who are seeking gainful employment / income generation opportunities at home, near home